University of Pennsylvania
Recognizing Individual Donor Impact
UX Research
Design
Development
Database Architecture

The Client

Few institutions have the reach and impact of the University of Pennsylvania. Its long tradition of the pursuit of knowledge and educating future generations goes back more than 265 years.

eCity has partnered with several Penn departments and schools over the years to drive engagement throughout multiple phases of the school’s campaigns, leading to remarkable results.

 

The Challenge

For the past several years, we’ve worked with Penn to create People Supporting Penn, an annual recognition of people who donate to the school and the impact that those gifts allow. Rather than a printed annual report, the purpose of the site is to provide an interactive way to highlight and thank donors from the previous fiscal year. This year, the site underwent a complete redesign with the goal of increasing traffic and engagement among donors.

 

The Process

eCity worked alongside Penn to incorporate multiple donor databases into one complete list of over 60,000 donors searchable across the various benefiting University groups. We organized large volumes of content on the site in an elegant way that highlights the stories of various donors and groups. Through consulting with Penn, we also identified social sharing as the path forward towards increased engagement among those who gave.

“eCity Interactive has been instrumental in helping us move our annual donor appreciation publication from print to digital, successfully taking us through several iterations over the past five years. This most recent version has been graced with a new design while being rebuilt for faster loading of data and images. Customer service has been excellent from planning through launch, and beyond. What we have now is a site that, while complex, is innovative, user-friendly, and visually engaging.”

Valerie Harris, Director
Stewardship Communications
Development and Alumni Relations

 

The Result

Users can now browse and filter through donors by multiple parameters, including donor name, school, class year, school level, and giving society. The interactive presentation of the donor lists provides context for the donors as they browse, and has proven to be a tool for the individual school giving centers to encourage future giving. Incorporating social sharing options into the site has allowed individual donors to share their support with their social networks, and has contributed to a 20% increase in site traffic over the previous year.

"[eCity's] customer service has been excellent from planning through launch, and beyond. What we have now is a site that, while complex, is innovative, user-friendly, and visually engaging.”
Valerie Harris, Director, Stewardship Communications, Development and Alumni Relations